NEW LOCATION IN EARLY 2019
PLEASE HELP US MAKE THE MOVE TO SERVE HUNDREDS MORE STUDENTS
The 3-minute video below tells the whole story.
ALI's current location is holding us back. It's in the wrong part of town for our students. And the road floods and makes it hard for many of our students who take public transportation and have to walk the last few blocks.
We are renovating an alternative site in the ideal location. We just need to raise the last part of the money to finish the job before classes start on 22 April!
MOVING INTO THE HEART OF OUR TARGET MARKET
ALI's new site is ideally located in the center of businesses, NGOs and residential areas inhabited by our student profile. Our current site is so far off track that it's not even in the image. Click on the image to magnify.
Clients love ALI's new location on Kinshasa's main boulevard
ALI's original site is tucked away in an industrial area, too far from most of our clients' homes and offices, especially when Kinshasa's epic traffic jams are factored in.
When we announced ALI's pending relocation to renovated offices at the Institut Géographique du Congo on Boulevard 30 juin just outside of the central business district, the response was overwhelmingly favorable.
Numerous students have told us that once we are in a convenient location, they plan on bringing their friends with them to study at ALI. This is a key indicator because word-of-mouth referrals are our most significant source of new students (followed by Facebook advertising).
In the video at left, ALI student Arthur Bope practices his English by describing the benefits of moving from the industrial area of Limete to "the Boulevard" in the downtown area of Gombe, with its businesses, embassies, residences and international NGOs.
Hover over this text for a transcript of Mr. Bope's insights.
Advantages for institutional clients
Many institutions including the International Red Cross and Orange Telecom have approached us about training their workers, but our inconvenient location has always been an obstacle.
Our new location will resolve that problem -- for example, it is just a mile and a half down the boulevard from Orange, and literally across the fence from the Red Cross.
Arthur Bope: "On the boulevard, for example, ALI will have more visibility, because it will be not far from banks, ministers, and other kinds of jobs.
"More jobs are in downtown, okay?
"For transportation, it’s more easy to go to downtown than to go [to] Limete, because in the morning, for example, more cars [public taxis] go to downtown.
"A student that lives in Macampagne, in UPN, in Mont Ngafula [affluent neighborhoods in Kinshasa] have the transportation that goes directly to downtown.
"For the visibility, for accessibility, in downtown it’s better for everybody."
© 2019 Congo American LC